With Cityville reaching 100 million users in just 42 days (that’s 7x the number of people that live in the world’s largest city, Shanghai) it’s hard to ignore the continued Facebook gaming growth. Whether you love Facebook games or hate them they are fast becoming an integral part of the user experience. Social games-driven virtual goods market generated $7,300,000,000 in 2010 (12% of the entire video game industry) and, as mentioned back in December, games such as “Pet Society” sell more than 90 million virtual gifts a day!
So what can social commerce learn from social gaming’s success? Facebook games are built to have compelling incentives, rewards and challenges which drives their appeal. For social commerce to find it’s inner-CityVille, it’ll need to move beyond simply helping people connect and buy, the real opportunity for social success is when it is fun and rewarding.
Check out this infographic that shows 10 key stats for Facebook gaming.