A redesign can be worth its weight in gold if you get it right. There is a thin line between freshening up your design, and taking a step backwards with a redesign. Sometimes a redesign can be subtle and simple, and other times it can be a huge re-vamp of a company and it’s goals. Here’s a look at some of my favorite re-designs in no particular order. So have a look on 40+ stunning examples of a great redesign.
A run down of a collection of my favorite redesigns in recent years
This is an ideal example of how a subtle upgrade can make a huge difference.
A completely different direction and modern feel. A huge improvement!
Looking at the old sprint logo it’s obvious a re-design was needed.
A great find via Brand New. Great use of colours & typography.
The current 2009 Logo, compared to 2010. Subtle improvements, but wow so much more aggression! Source: AutoBlog.
Adobe Photoshop CS4
Adobe has come a long way in a short time, I like the way things are going.
Probably one of my favorites. Really love the placement of elements.
The old can really does look dated compared to the new look.
Yeah that’s right, a car made it into the list. A great example of a successful redesign, and Fiat’s recent sales figures prove it. Plus I drive this car, so a very biased choice!
I hate lager, but if you presented me with this… It’d be rude to say no.
Great example of a redesign where the concept stays similar but the execution is on a completely different level.
Firefox / Firebird
A name change, and a great leap forward. Time really is a healer.
A huge Brand, and a major revamp. And a much needed one.
A UK car maker with a new, more prominent identity. I like the old one, its clean and not much is wrong with it. But the new logo reflects more on a new company direction and style of their cars.
A fresher look, more open and less in your face. Works well I’d say!
Yep, more cars related stuff. But a much deserved mention here.
Sticking with Gab, their new style is really a beauty.
One of the most recognizable food brands, good job it looks great then.
Seattle’s best Coffee
The same concept, different shape and fonts. not better.
the country’s best yogurt logo redesign is look a better brand identity.
Simpler, Bolder, Cleaner. A successful redesign in my book.
It is amazing how far we’ve all come in terms of web design in just a few years, Viget is a great example of this.
A much more playful typeface and colour scheme.
The old model wasn’t hideous, it’s only after you see the new model you start to believe it is. A truly amazing revamp, hats off to Seat design team!
This is how this sound Giant gave new identity to the brand
World’s Number 1 auction website with new identity
One of the most viewed and followed football team in USA, with new identity
Making something out of nothing, and doing it well. Microsoft.
I dare you to find a better looking mascot. A huge improvement, but a much needed one I must say, the new chimp really does have that “cute-factor”
A subtle update, and you know I love subtle. Beautiful end result.
When updating something so Iconic, you need to make something just as iconic. I’d say a job well done on this one.
Advanced technologies and production methods sure do look good.
One of the world best selling and popular car brand
Colonel Sanders is looking better in his old age. A cleaner look.
A more modern feel to a logo which was showing its age.
A logo which is more fitting to the company & its products.
A great bold move by MacMillan Cancer care charity, but one that works really well and a very recognizable brand now.
Quite possibly my favourite, something about this is just so welcoming. Which is good for a Hotel company right!
I have no idea what that guy is blowing into, and I don’t want to know. Needless to say the new logo represents a more dynamic company, with more to offer than just horn blowing.
The old logo very possibly was made in MS Word. You’d struggle to make the new one in Word, so I like it!
For an online store like Amazon the old logo didn’t really fit. The updated version looks better in both web and print.
I’ve not actually seen this used anywhere but adverts. But I really like it!
Sources of Information
Below is some of the sites and blogs I used for research on this post, along the way I found some great resources and inspirations.
Logo Design Love
As I’ve already mentioned there is a fantastic post on Logo Design Love which you might also find interesting “10 Successful Logo redesigns“. The logo design Love website is well worth checking out for various posts on Logos and Brands on a regular basis.
Another great resource which documents the process of various redesigns and their goals from 1998 onwards was Identity Works. A really great site to explore and find out about the history of the brand identities.