5 Key Elements of Mobile Design Apps and Websites


Creating an experience for a mobile user is very complicated thing to do. One of the reasons is mobile specification. As the specifications of mobile varies fro brand to brand. These specifications include screens, device features, connectivity etc. In order to build good as well as creative mobile experience for the users divisions of the key components is a good thing to do as it gives a conceptual framework. These key elements or components are as follows image via shutterstock:

1. Functionality:


Basically it includes different types of features & tools that help mobile users to achieve the goals as well as to complete their tasks. Make sure that the basic content & basic features of should be optimized. Information architecture plays vital role in functionality. The basic purpose of information architecture is to arrange the content & functionality according to logical structure. It includes labeling, navigation & searching (image via shutterstock)

2. Content:


Content is also known as the things that are present on your website. Different kinds of formats like different images, text or videos are included in content. Content gives information to users. Use of multimedia plays the role of a supportive agent for the mobile user tasks. For this purpose mention key goals of your website. Usually multimedia gives its best when it is used for entertainment or for distraction or when it is used to give instructions to the users. Optimization of media & images is very important. Design is yet another important part of content. In designing process always consider landscape as well as portrait orientations (image via shutterstock)

3. User Input:


All the efforts that is required for entering data is said to be user input. Try to use suitable input mechanism. In case of non sensitive applications, save information such as user name & email address as mobiles phones are considered to be personal devices. Also focus on spell-check suggestion & auto-completion options. This will help to minimize errors (image via shutterstock).

4. Context:


You can use mobile phone anywhere & at anytime. All the circumstance & the environment of usage is called mobile context. It also includes interaction between the interface & user. Use of location helps to identify where the mobile user is. It would help to display nearby offers & content. Context also consists of usability. How well the design, information, architecture & content is used in order to fulfill the goals is usability. Try to make it clear that what can be tapped, selected or swiped. This is for all the touch mobile phone users (image via shutterstock).

5. Marketing:


Marketing plays an important role in attracting the customers. All the measures that are done to attract the customer is said to be marketing. Use print media, ads or billboards for the promotion of apps. You can also email different campaigns randomly. One good option is use of different social networks. Offer incentives to the customers to use & to download the apps image via shutterstock.



The field of mobile user experience is under development. It needs continuous improvement. In this article an overview as well as the guidelines is provided so as to give an intro to all the basic elements.



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