One of the effective types of marketing and advertising is the billboard. A billboard is something in which you have to convey your message in less than 10 seconds. It should be unique, appealing and attractive enough so it can catch the eye of people travelling in their vehicles in a very short span of time. If you want to make your billboard attractive and appealing, then follow the simple tips that are mentioned below.
1. Keep It Simple:
Simplicity is the key to a successful billboard designing. The prospects don’t have much time to understand a complex message on a board so keep it to the point. Keep your words below 7 so that the people would be able to read it completely.
2. Use Bold Colors:
Colors that are high in contrast will help you getting your billboard noticed very quickly. Soft colors are good for newspapers and magazines but outdoor advertising needs something that attracts attention.
3. Choose Simple Fonts:
Fancy fonts might make your billboard look good but they will make your message less readable as they are hard to read. Use simple styles that can be noticeable from far as well. Keep sufficient space in between the letters and try using uppercase letters for a complete sentence as they are less readable.
4. Focus On One Basic Objective:
You don’t have a lot of time to elaborate complete features of your product in the billboard. So make sure you focus on one major objective and make sure it gives a huge impact.
5. Use Larger Font Size:
A larger font size is recommended so that your message is readable clearly even at long distances. This will increase the exposure time and people would be able to see it for a little long time.
6. Run A Test:
Before taking your billboard out on the road, make sure to test it. Show the design for someone for a very short span and ask them whether they are able to understand what’s written and the whole concept.
7. Create Something Exciting:
Drivers are pretty much bored so they would love to see a billboard which has a story in it. Merge your message with the graphics in such a way that people get entertained and take interest in your advertisement. Give them something that they can remember even after seeing it for 5 seconds
These are some of the tips that you should keep in mind before designing the billboards. Following are some of the inspiring examples of billboard designs.