Calgary Farmer’s Market | Open All Winter ( Creative Print Media Ads)

These very well executed ads for Calgary Farmer’s Market made me smile. Love the idea! The campaign was designed as a compliment to the ‘Open all Winter’ series. How do you maintain people’s interest in a farmers’ market during the cold days of Alberta’s winter?
The Calgary Farmers’ Market is taking a humorous approach with a series of radio spots. Each of the three ads uses a word association quiz, and no matter what winter word the announcer uses, the response is always something sold at the Calgary Farmers’ Market – from blueberries to crepes. Each ad ends with: “When you think winter, think Calgary Farmers’ Market.”

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