How to Make Call-to-Action Web Banner Advertisements

Online banners are a great way to advertise your website and increase the number of visitors of your website. These days’ online banners have gained a lot of popularity because advertising through online banners is more effective and less complicated in comparison to print media and advertising. If you plan to advertise online via banners, you need to make sure that you do everything right in order to achieve the purpose advertising online. If your banner is not attractive enough, people will simply ignore the banner so you need to work hard to make your banner more click-able and likeable.

Following are a few ways you can follow in order to make your online banners more click-able:

Be Careful with Color Selection

Your selection of colors will definitely play a very important role in getting your online banner noticed. The best way is use contrasting colors. Always remember, your banner needs to stand out on the website so make sure that you do not use the same colors as of the website you are going to advertise on. This way, the website and banner will merge in a way and your banner’s presence will fade away. Obviously, you do not have to use crazy color combinations but a good contrast of colors will do. It will make your banner look prominent.

Do keep in mind that your banner should not mix up with the website. If people are not noticing your banner, there is no point of having it on a website. If no one is noticing, no one will click and the banner would not be serving its purpose.

Your Banner Should be the First Thing to Load

When a person is visiting a website, he does not wait for an entire page to load in order to browse the website. He will simply start scrolling down to check the website. You need to keep the size of the banner small so that your banner loads before a user decides to scroll down. No one will wait for banner to load and then click on it. Once a user scrolls down, chances are high that he might never notice your banner again.

So, you need to be very careful with the size of the banner as it should be small to load easily and quickly. If you won’t keep this thing in mind, you will lose out on a lot of your possible visitors.

Give People a Reason to Click

A nice layout and good color combinations are enough to catch user’s attention however; you need to give them a reason to click on your banner. Your banner should be self explanatory. Obviously, you cannot put a lot of details in a small banner but do give your possible visitors a rough idea about your product so they know where they will land up by clicking on your banner link. You simply need to include a call to action for instance, you can write ‘Click to learn more’ OR ‘Find Out More’ so that people can click on the link to fulfill their curiosity.

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  • Web Design Company Mumbai

    Thanks for the Post.

  • Adriana Marinica

    This is a great article about web banners. I personally don’t like agressive banners, but if it’s done right, I think it could be efficient.

  • Ronnie

    It is also a good idea not to make the call-to-action buttons red. It is a color that is associated with stopping rather than going forward.

  • Will Paige

    A nice informative article thank you.