Becoming a freelancer might be an easy thing however, surviving as a freelance graphic designer is definitely a hard task. At times, you might think that you are a great designer but you are just not getting what you really want or what you surely deserve. In order for a freelancer to survive, you need to get the right kind of business and projects or else you won’t be able to pay your bills. If you are not getting enough work, have you taken time out to think what is going wrong and where?
If you want to get projects, you need to reach out to people through proper channel of advertising and marketing yourself. Now, when we are talking about marketing, you need to press all the right buttons at the right time. If you will not, even the most perfect marketing strategy won’t work for you. Following are a few things that you really need to focus on to become a better self marketing graphic designer.
I have seen a lot of people giving the very first suggestion to freelancer to get their business collaterals published. This is definitely a good way of reaching out to your clients but if you decide to get your business cards published, you need to do it the right way. Always keep in mind that as a graphic designer, people expect a lot of creativity out of you and everything done by you should be an example of your creative work. Same goes for your card as you cannot get a simple card printed with the heading of Graphic Designer.
Business cards are not only a great way to give people your contact information but it is indeed a great way to show people your creativity. You should design your business cards in a way that they become a true representation of that fact that you are a graphic designer. You can actually impress people with a small business card because a nice business card will show them what you are capable of. Make sure that you design the business cards in a way that they represent your specialty. It could be sophistication, funky or anything else that differentiates you from others.