To comprehend what a logo is? we first must comprehend what the principle motivation behind logos is. The design process must mean to make the logo quickly unmistakable, moving trust, esteem, reliability and an inferred predominance. The logo is one part of an organization’s business brand or monetary substance, and its shapes, shades, fonts, and pictures generally are strikingly not the same as other logo in the same business specialty. Logos are utilized to recognize.
Paul Rand, one of the planet’s most terrific designers states that “a logo is a flag, a signature, an escutcheon, a street sign.. A logo does not offer (specifically), it recognizes. A logo is seldom a portrayal of a business. A logo determines significance from the nature of the thing it symbolizes, not the other route around. A logo is less paramount than the item it connotes; what it speaks to is more vital than what it would appear that. The topic of a logo could be just about anything.”
Before the discussion about qualities of a good logo designer you must know about what a good logo is? A good logo should be according to the purpose for which it is designed, it should be adaptable which means that it should be in variety of different sizes. It should easily be memorized. Following are some of the qualities of a good logo designer (image via shutterstock).
Logo Designer Should Be A Good Researcher:
It is one of the important qualities as the information should be reliable, relevant & valid. Lets say you are unaware of the client‘s industry, competition. It would become impossible for you to design a relevant logo. The solution for it is proper briefing. But briefing is a new terminology for entrepreneurs & new clients. It has also been observed that large organizations do not know about the briefing process. They don’t even know about those questions which should be asked in briefing process. So, this skill will help you a lot in directing relevant solution (image via shutterstock).
Logo Designer Should Be A Conceptual Thinker:
Once you gather relevant information including briefing & data the next step is to define what are the boundaries of a particular project on which you are working. For this purpose you should use different analytical tools like color-wheels, brainstorming, mood boards, mind maps etc. These analytical tools will help you to understand the main problem in a better way. Once you have a clear & better picture of the main problem you will easily find the solution of it with the help of your conceptual thinking. It is said that a logo without a creative concept is just like a logo without soul(image via shutterstock)
Logo Designer Should Be A Good Planner:
The next step is to provide a versatile solution to the main problem. For this a logo designer should be a good planner as it is very important to plan ahead. Usually small organizations & entrepreneurs do not plan ahead in terms of design & the approved logo are considered to be out of their context. It is a big risk for them which should minimized in order to bring versatility in design (image via shutterstock).
Logo Designer Should Be A good Communicator:
This skill is considered to be very important for a good logo designer. The main job of a logo designer is to keep aware all the clients about major realities & competition prevailing in the market. It has been observed that organizations do not give importance to the role design as it is a time consuming process. The best logo designers are also best communicators (image via shutterstock).
Logo designing is just like a puzzle. As a puzzle has many possible solutions. For solving a puzzle it is important for you to be creative & logical as well. But if one is not logical it would become very hard for him to solve a puzzle. Same technique would be applied to logo designing. To be a good logo designer you should be a good researcher, good communicator, a conceptual thinker & last but not the least a good planner.