Web design is considered by some a mere tool for engaging with customers and basically selling more of… well, whatever a business wants to sell. But simply creating a website will not make your service more popular, or your product be bought by more people online. It has to be nicely built to catch the eye, but discreet enough not to distract visitors from your ultimate goal – and well thought out to offer the visitors a logical way from landing page to checkout. Here are some tips on how to make a website more appealing to its visitors, making them stay and explore instead of quickly moving along.
Web Design Trends for 2015 to follow
The Rise of Flat & Material Design
Background + Full Screen Videos
Mobile Apps & Social Sites will Dominate
Interactive Webgraphics Replace Infographics
Less Coding & More Websites
Big Images / Video to Replace Sliders
Responsive Design with Better Performance
Functional Web Typography
Subtle UI Animations
SVG Will Rise
Less Clicks, More Scrolling
Line Icons + Ghost Buttons
Improved Parallax (Less Is More)
Mobile Web Design Trends
Wearable & Smart Objects
Additional Security + Privacy
Android First Strategy (80% WorldWide)
Expected Web Trends 2015
While everyone is reflecting on the year that was and looking ahead to the year that will be, let’s take a look at some Web design trends we will likely see when we turn the calendar to 2015. You can view them all on one page here.
Longer scrolling sites
Storytelling and interaction
Absence of large header background images
Removing non-essential design elements in favor of simplicity
Fix width centered site layout
Professional high quality custom photography
Flyout/slideout app-like menus
Hidden main menus
Very large typography
Performance and speed
First and foremost, a website needs to adapt to whatever screen size the visitor uses to explore it. The concept is not new – it is called “responsive” or sometimes “mobile friendly”. I, for one, sometimes use an ancient 15″ CRT monitor (I know, it belongs to a museum today, but still) to browse the web, and I often stumble into websites that simply won’t fit on my screen unless I zoom out. This makes the website far less appealing to me – makes me wonder if the designer has indeed intended to leave me out because I use an older screen (image via shutterstock).
Another highly appealing feature for a website is for it to offer essential information in a way that’s easily accessible. Sometimes I want to explore the content of a website, but there are many times when I don’t really care about anything but quickly ordering / subscribing / logging in. The essentials, allowing visitors to get things done quickly and easily should be in the most accessible part of the website – on the top of the first page for example. Take kids online gaming sites for example. Online games at CBBC are great fun, and kids can start playing with two clicks (image via shutterstock).
The third thing I would like to mention is not entirely a question of design, but more of functionality: allow the visitor to ask questions in any means he or she wants. Provide an email address, a phone number or a Skype ID for me, so I can ask whatever I want quickly. A mere feedback form that sends an email to who knows where is simply not enough anymore (image via shutterstock).
And last, but not least, a personal thing: lose the background music. As many of you, I also like to listen to music while browsing the web. The last thing I need is some sticky elevator music invading over my preferred artists (and I’m picky when it comes to music, I can assure you). If you want to auto-play videos on your website, make sure they are on mute – and when it comes to background music, simply eliminate it. I don’t tolerate such things from musicians’ websites I visit, and I surely don’t need it on a business website (image via shutterstock).