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The Theory of Colors in Web Design


Colors are a source of joy. They refresh the mood and can attract someone’s attention easily. They can express emotions such as happiness, anger, excitement, etc.

With other elements, colors play an important role in designing the web as well. The theory of colors can help you in making your website attractive and elegant, or can spoil its design. Colors help in making and maintaining the ambiance of your website. They work well when you want to select a great theme for your web site (image via shutterstock).

Color Wheel

Relation of Colors with Emotions:

Colors have a great impact on one’s mind. They can make you happy or spoil your mood if they are harsh. Same is true for web designing. For example if a visitor sees a harsh red color in your website, it will, perhaps, make the mood of the visitor angry, while light blue color will make him/her calm and patient. If the colors are selected in a right way, then the harmony of these colors will give great results and visitors will visit your website again and again. In this way you can gain a lot of traffic.

What is The Theory of Colors?

Some people are good in selecting colors for their website and they end up designing their website in a very elegant way. But all people are not same. Some people don’t know the meaning of color theory in design.


Basically the theory of colors include whole of science and understanding the color scheme. But for web designing, it means the interaction of the colors in a way that the website attracts visitors towards its content and product. This task can be performed by the proper use of contrast, use of color schemes and vibrancy features.

The theory of color was basically made from the color wheel. Color wheel is called the basic tool for merging the colors so that you get more elegant shades. This color wheel consists of six basic colors which are red, orange, green, yellow, blue and purple. Other colors are called extra colors which are made by the combination of these six colors. By the combination of two or more colors in this wheel, color harmonies can be created which are very attractive and calming to the visitor’s eyes. This color wheel also allows you to make your own basic color schemes to put an elegant impact on users. For this reason, knowing color scheme is very important for designers.

Primary Colors:


Red, Yellow and Blue are the three primary colors. These colors cannot be formed by the mixing of other colors. But they are used to create other colors and shades. When you combine two primary colors, you will get a secondary color (image via shutterstock).

Secondary colors:


Secondary colors are also three in number. They are orange, green and purple. You can easily get these colors by mixing the primary ones (image via shutterstock).

Tertiary colors:


Tertiary colors can be obtained by mixing a primary color into a secondary color. You can get endless number of tertiary colors (image via shutterstock).

Complimentary colors:


These colors are placed in front of each other in the color wheel. Blue and orange, red and green and other are complimentary colors. They make a great contrast when combined with each other. These types of combinations are used to make something stand out in a website (image via shutterstock).

Vibrancy and Contrast in Theory of Color for Design:


These are the most difficult and crucial parts of selecting a color scheme for your website. Contrast can cause an eye strain or it may gain attention of the viewers. The color of text and background should be selected in a good manner to avoid less eye strain and for giving a great look to a website. To gain the attention of users, it is important that the color scheme is set in such a way that the text can be easily readable (image via shutterstock).


Vibrancy shows the emotion you want to play with your color scheme. If you use vibrant and bright colors, then they will give an energetic feel to your website. Dark shades are used to focus on the content (image via shutterstock).

Theory of color makes your website outstanding if you use it in a right way. If the color schemes are set perfectly, then your website will show elegance, grace and harmony and due to this, a lot of people will visit your website and you may get a lot of traffic.




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