Every fashion addict has a favoured lineup of bloggers she turns to for their unique perspective on fashion, an insider look into their local style scene, and the latest news and trends. Whether it’s The Blonde Salad in Milan or The Man Repeller in New York, these ladies have developed a cult following around the world. For something a bit closer to home, Vogue takes a look at all the talent brewing locally. Here are the bloggers you need to follow:
Rhea Gupte, Fuss
This petite Goa-based blogger isn’t one for soft, pretty imagery. She may be shooting against expansive beaches, blue skies and lush greens but her images carry an unexpected haunting quality, full of depth and dark overtones. She’s collaborated with a host of brands, from L’Oreal and Nike to Tommy Hilfiger and Quirk Box. Turn to her blog for beautifully shot photographs infused with a sense of quiet sophistication and retro charm.
Ruhi Sheikh, Republic of Chic
This brand consultant/content strategist/blogger uses Republic of Chic as a platform to share with her followers her personal style (sexy, sleek, sophisticated), seasonal trends, beauty tips, Bangalore’s local fashion, and collaborations with brands like Swarovski and Karishma Shahani Khan.
Head to Akanksha Redhu’s blog for a daily dose of fashion, with a bonus of beauty. Her posts include her personal interpretation of the season’s biggest fashion trends (stripes, florals, double denim), coverage of Delhi fashion weeks and other local events, her favourite beauty picks, and new products/labels she’s loving.
Ritu Arya, Razzle Dazzle Pickle
This blog brings together Ritu Arya’s two passions—music and fashion. Also the co-founder of Drum and Bass India, Arya regularly posts images documenting her hipster grunge style (think beanie caps, plaid shirts and lace-up ankle boots) and shares playlists of the music she’s currently obsessing over.
Kayaan Contractor and Shereen Sikka, Love and Other Bugs
For a series of cool #ootd posts, head to Love and Other Bugs, founded by two friends bound by a serious love for fashion. Shot on the streets, beaches and hidden corners of Bombay, their images are dramatic, visually compelling and—since there are two of them—highlight two distinct styles and takes on the season’s trends.
Masoom Minawala, Style Fiesta
Style Fiesta has two faces–one is the blog and one is the blogger-turned-entrepreneur Masoom Minawala’s high street fashion and accessories label. On her blog, she explores the latest trends, posts fashion and style-related stories, such as a roundup of the e-commerce sites that deliver to India, and shares images of her collaborations with brands like GAS.
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