Understanding the Concept Behind Infographics

Content has its own importance on a website however; mostly people judge an entire website over images and graphics used. So, the images used on a website should convey your basic message and purpose of the website. Infographics are basically visual illustrations of the content present on the website. Your long and complex messages can be conveyed to the visitors via Infographics and it will also enhance the comprehension of a visitor. Do not mix images with Infographics as images do explain the kind of content website will contain however, Infographics are self explanatory in delivering a message.

Road signs are a great example of Infographics. They are kept as simple as possible but at the same time, they deliver the message across to the driver. It is useless complicating Infographics as you will end up confusing the viewer. Keep them simple and precise. Infographics have gained a lot of popularity in recent times and this is considered to be the best way to deliver a complex message clearly. Before we get into the importance, it is important to understand what Infographics actually are.

Understanding Infographics

If there is a complex piece of information which should be delivered to a viewer in a simpler manner, Infographics are the way to go.  They are being used by technical writers, statisticians and a whole lot of other people to simplify the process of conveying a complex message. The basic reason of using Infographics is to convey your message in a better way. At times, presenting too much of information in written form can confuse the viewer and also it gets time taking.  So, in such cases Infographics helps a lot.

A few elements are required for Infographics. First of all you should have a clear knowledge about the message you want to deliver. Once you are sure of that, you would require color coding, graphics, reference icons, time frames, statistics and off course references.
Infographics may have gained popularity recently however, they have been present always.  Infographics go long way back and existed during cave paintings as well i.e., almost five thousand years ago.  However, Infographics took a hike after the internet ways introduced and ever since then, they have been a strong road for conveying messages.

Kinds of Infographics

Infographics are not only used in designing world but they are being used in a lot of fields. Starting from corporate sector to engineering to research and development and so on. You name it, and the usage of Infographics will be there.  Infographics can be further categorized into five categories. Let’s take a look at them.

1.    Grounds and consequence of a situation
Infographics can be used to describe the cause and effect of any situation. Instead of writing things down, the images can explain why a situation occurred and what the effects of that situation were.
2.    Sequential  Infographics
This kind of Infographics is used to describe various stages of a process. This is the best way to explain an event in its order for people to understand. This kind is mostly used in Sales department and other such departments where revenue increase/decrease is shown.
3.    Statistical Infographics
They can also be called quantitative Infographics are mostly used to convey the statistical data in a convenient way for readers to read and understand. The files that you see full of charts, graphs are in a way statistical Infographics.  It is mostly used by HR departments to define the hierarchy of positions.
4.    Directional Infographics
Traffic symbols are a good example of directional Infographics. Apart from this, different diagrams, tables are also included in this kind. We all have grown up seeing this kind in our school books.
5.    Artifact Infographics
This kind is also known as product Infographics and is widely used by factories and corporate industry. Large and complex information is converted into product Infographics for people to understand the procedure of using a product in a simple way without having to read an entire book of instructions.

Infographics Design Tips

Now that we are aware of what Infographics actually are, here are following tips to design Infographics. Always keep in mind that just because they are information based, they don’t have to be dull and boring. Infographics should be as creative as you can get. Content cannot capture a viewer’s attention but graphics can and this is exactly what should be kept in mind.

Keeping it Simple

Being creative is good however, do not flood your creativity while designing Infographics. They should be simple and precise. Always remember that your viewer should be able to comprehend the images that are shown to him so use your creativity in a positive way. You must have heard that less is always more so keep it simple and you can still be the best.

The Relationship of Effect and Cause

This is something that needs to be focused while designing Infographics. This is a great way to spread awareness. Also keep in mind that you are designing them for a layperson to understand so do not go overboard with your creativity.

Knowing Your Limitations

Defining your boundaries while designing Infographics is very important so make sure you are very clear about what you want to convey. In this busy world, no one will have time to sit and understand your message. Your question and answer should be visually appealing and easy to understand.

Understand the Effectiveness of Colors

Colors do play a very pivotal role in Infographics. Choosing the right kind of color which can enhance your information is very important. Wrong selection can simply take you towards a wrong direction. Make sure you contrast and combine good colors.

Usage of Typography

Infographics are not meant to contain a lot of content so avoid designing them like a magazine. Get the best of your creativity and use different combinations.  The more creative you will become, more good it is likely to appear.

Visually Appealing

Your designed Infographics should take only two seconds to grab the attention of the viewer. Make sure that when you design Infographics, you keep in mind that they should appeal to the eye.

Trustworthy Infographics

Always remember that your design should never be misleading to a viewer. The conclusion they get should be what you expect them to get. Infographics are supposed to be trustworthy. You have to be verifiable so that people can trust you.


You can view hundreds of good example of Infographics online. Once you understand the concept behind Infographics delivering the idea should not be that difficult for you if you are a passionate designer. There is nothing very complicated about Infographics. All you have to do is to deliver your message to the viewer in a clear, concise and precise manner. Before you start designing Infographics, you should do a good research on internet and learn from some really good Infographics available online.



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