The advertising industry has been blooming with fame lately, and one of the ancient methods of spreading a word or popularizing oneself among the local crowd is by distributing Flyers. The little piece of paper can surely lure more potential customers than a small squared advertisement in the corner of an infamous magazine page. Whether the customer is new or old is irrelevant, because a good flyer can do the magic repeatedly. Promotion is easy, but catching the potential customer’s eye is not that easy. However, a designer knows how to attract attention while designing flyers.
Designing flyers is not as difficult as it looks like. However, there are certain things that a designer must keep in mind while designing the flyers. Although flyers come in all shapes and sizes, they have more or less the same goal, which is to capture the people’s attention with information that could compel them to buy or opt for a specific item or services.
With a number of things not to do, there are a number of other things that you must keep in mind when you venture out to design flyers for small-scale or large-scale business. Here, we are going to provide you with a list of things that you must keep in mind as a designer.
Before setting out to designing a flyer, you must decide upon what is the message that you want to deliver? Be clear about exactly what information are you likely to disseminate to the potential customers.
Once you have decided upon what message you would like to spread to your customers, slice down the entire crowd and select your target audience. For instance, if you are designing a flyer for a new Beauty Parlor in the neighborhood, your target audience will largely consist of ladies, between the age group of 20 to 35.
It is important that you choose the right target audience, because when it comes to designing the flyer you will keep them in mind. Which means, you will design the flyer with their tastes, preferences, likes and dislikes in mind.
MAKE AN OUTLINE
Making an outline is not just simply drawing a rough diagram of what your flyer will look like. You must concentrate on the overall details of the flyer. In this step, you will only keep the designing content in mind. Which means, the color, the texture, the font, and the images that you are likely to insert.
Although this isn’t really the designers job to write an attractive and inviting title or headline for the flyer, the designer can however suggest alluring titles for his clients using his creativity.
Another key point that you must keep in mind while designing flyers is that the title must be short. Long titles often fail to capture attention, especially nowadays when only a segment of the population fancies reading. The title must be short, to the point and yet tempting.
A photograph speaks a million words. For capturing the customer’s attention, you must include amazing graphics, and breath-taking photographs. Show the people something they haven’t seen before. Something beautiful is always cherished by human eyes. Be sure to include incredible, high-quality graphics.
Although sometimes the graphics may seem perfect on the computer screen, when they go for printing low quality images become a big turn off. Ensure that you use only high-quality graphics for designing your flyer.
The basic function of the flyer is disseminating information. Make sure that you include all the necessary and important information regarding the services or the functions of the product. Do not forget to mention details like address, and contact number, which are really crucial for the clients.
In the process of spreading the message, make sure that you don’t add too much information in the flyer. It appears incredibly clustered if too much information is squeezed into a single sheet. Only add the vital details which really matter to the customers.
Being unique doesn’t mean being complicated or confusing. Keep your designs unique but do not forget the fundamental rules of designing. Keep all the text in proper alignment. Use the same font for the subheadings, do not confuse the customer with a number of images and logos. Also keep in mind about the margins and bleeds which may become a problem when the flyer is given for printing.
Basically do not make it shabby. Designing flyer is making it look appealing and not spoiling the overall look of the flyer by making it hard on the eye.
Before actually presenting your client with the final design of the flyer, give the design a check. Re-check it to see if you have missed on any significant information, both in the text or the graphics. Unless you are absolutely sure that the flyer is flawless, do not rush to submit your work. Make it faultless and keep it unique!